Advertiser content guidelines
What a campaign may promote, how it must describe itself, and what gets it refused.
AESHA Technology Services Limited · Last revised 7 October 2026 · All legal documents
Every campaign is reviewed before it serves, and these are the rules it is reviewed against. They are part of the advertiser agreement and sit beside the acceptable use policy. A campaign can be paused later if it stops meeting them.
1. Never accepted
- Anything illegal in a country the campaign targets.
- Sexual content of any kind, and anything involving or aimed at minors in a sexual way.
- Malware, unwanted software, browser hijackers, or a download the user did not clearly ask for.
- Phishing, or any page that asks for a password, a card number or a seed phrase to something other than the advertiser's own service.
- Weapons, explosives, illegal drugs, prescription medicines without a prescription, and counterfeit goods.
- Get-rich-quick schemes, guaranteed returns, pyramid and Ponzi schemes, and "earn from home" offers that charge the user to start.
- Hate, harassment or violence against people for who they are.
- Fake system warnings, fake virus alerts, fake prize wins, and pages pretending to be a company they are not.
2. Accepted with conditions
| Vertical | Conditions |
|---|---|
| Gambling, betting, casino | Licensed in every country targeted, targeted only at those countries, 18+ (or the local legal age) stated in the requirements, and no promise of winning. |
| Crypto, trading, investing | A regulated or registered operator where that is required, a visible risk warning, and no promised returns. |
| Deposits and credit cards | The amount the user must deposit or spend, and any fee, stated in the requirements. The reward must not be larger than what the user is asked to put in. |
| Free trials and subscriptions | The price after the trial and how to cancel, stated in the requirements. |
| Dating | 18+, stated in the requirements. No adult content on the landing page. |
| Health, supplements, beauty | No claim to cure, treat or prevent a disease, and no before-and-after promises. |
3. How an offer describes itself
All traffic here is incentivised: the user is doing this for a reward. So the description is a promise, and it has to be one the advertiser keeps.
- The requirement is the whole requirement. If the user must reach level 20, deposit $10 or stay subscribed for 7 days, say so. A condition the user only finds out about afterwards is a rejected conversion they will blame on the publisher.
- The name matches the product. No "Free iPhone" on a survey.
- Pictures you have the right to use. Your own logo or app icon, not a brand you do not own.
- No reward figure in the name or the picture. Each publisher shows the reward in their own currency; a dollar amount in the artwork will be wrong on every wall.
- One campaign, one product. A tracking link that sends users to whatever pays best that day is refused.
4. Tracking
- The tracking URL starts with https:// and carries our
{click_id}, and your postback returns it. The campaign form refuses one without it. - The link goes to the product the campaign describes, without a chain of redirects through unrelated domains.
- The link and the landing page must not change after review in a way that breaks these rules. If the product changes, edit the campaign; it is reviewed again.
5. Traffic Tasks
A Traffic Task opens your site inside our page for the time you booked. On top of everything above, the site must:
- load over https and allow itself to be framed — no
X-Frame-Optionsrefusal and noframe-ancestorsthat leaves us out. We check this before approval and every day after; a site that fails stops serving; - not try to break out of the frame, redirect the page around it, open popups, start a download or ask for notification permission;
- be a real website with something to look at — not a blank page, a parked domain, a redirect to another task, or a page full of ads;
- contain no adult content and nothing from section 1.
6. What happens when a rule is broken
Before a campaign serves, we refuse it and tell you which rule. After it has served, we pause it and tell you why. A campaign paused or refused for section 1 is not reinstated, and repeating it closes the account. Conversions delivered before a pause are billed as normal; see the refund policy for disputes.
If you think one of our offers breaks these rules, use the reporting page.