Brand & media kit

The assets

Logos, the palette and the full display banner set. Use them to link to us, to promote a placement, or to put us in a deck — no permission needed, as long as the rules below are respected.

Colour

Five colours. Nothing outside them.

Payout Gold #EFC53F Accent, calls to action, ".GG", the upper chevron

Grind Green #3BAE6E Secondary accent, the lower chevron, money arriving

Deep Green #2B8A53 On light backgrounds, and brand-green surfaces

Ink #0E100F The primary background, and text on light

Mist #EEF1EE Light background, and text on dark

Type

Two faces, both free.

Archivo Black

Display only

Headlines, banner titles and the wordmark itself. Always uppercase in the lockup. One weight, by design — never synthesise a bolder one.

Sora

Everything else

Interface, body copy, captions and the slogan, at weights 400 to 800. Both faces are served from our own domain, not from Google.

Logos

Transparent PNG. Right-click to save, or open in a new tab for the full size.

Primary lockup Mark, wordmark and slogan. The default.

Primary, on light Darkened mark, deep-green ".GG".

Stacked lockup For square and narrow spaces.

Stacked, on light The same, for light backgrounds.

Wordmark Where the mark already appears nearby.

Wordmark, on light The same, for light backgrounds.

The mark Two chevrons. Never flipped — it points up.

Mark, one colour For busy or low-contrast backgrounds.

Mark, on light The one-colour mark for light grounds.

App icon, rounded The mark on an Ink tile.

App icon, square The same tile, square.

Social avatar Dark mark on a Payout Gold circle.

Partner badges

For publishers running our wall. Two wordings, each drawn for a dark or a light background.

Publishers get a copy-paste snippet for these on their placement's integration screen.

Display banners

16 IAB sizes. The name is the SLOT: a banner named 970×250 goes in a 970×250 slot whatever is inside the file — the PNGs are drawn at 2× for retina, so that one is 1940×500 pixels, and the GIFs at 1×. Each row below says which.

v2 — Campaign 16 sizes v1 — Lockup 16 sizes

Headline, proof points and a call to action, on the chevron field. The current set — use these unless you have a reason not to.

Static PNG One frame. Accepted everywhere. Animated GIF A short loop. Heavier, and some networks cap animation.