Notes from the wall

Guides 4 Sep 2026 · 2 min read What an offerwall actually is, and when it beats a rewarded video An offerwall pays your users for doing something real in somebody else's app. Here is how the money moves, and when it is the wrong tool. Read it

Guides 30 Aug 2026 · 4 min read Why an offer didn't credit, and what to tell the user who asks It is the ticket every publisher gets most. Here is what actually happens between the click and the reward, and where it breaks. Read it

Engineering 29 Aug 2026 · 3 min read Idempotency: why your endpoint must survive being called twice Postbacks are delivered at least once, not exactly once. Everything else in this article follows from that sentence. Read it

Industry 28 Aug 2026 · 3 min read Is rewarded traffic real traffic? An honest answer They came for the coins, not for your app. That is true, it matters, and it is not the whole story. Read it

Guides 27 Aug 2026 · 4 min read Setting your exchange rate: how many coins a dollar should buy It is one field on the settings page and it decides whether your wall reads as generous or insulting. Here is how to work it out backwards. Read it

Engineering 26 Aug 2026 · 3 min read Chargebacks and reversals: when a network takes the money back A conversion can be taken back days after it was paid. Here is how that arrives, what it does to your balance, and what to do about the user who already spent it. Read it

Guides 25 Aug 2026 · 3 min read What a rewarded install is worth, and how to price one Most campaigns that "do not deliver" are priced too low to be shown. Here is how to work out the number properly. Read it

Guides 24 Aug 2026 · 3 min read Reading your wall's numbers: clicks, completion rate, and the one that matters Revenue tells you what happened. Completion rate tells you why, and which of the four things you can actually change. Read it

Product 23 Aug 2026 · 3 min read The fraud we catch before it reaches your books Multi-accounting, emulators, forged callbacks and click stuffing. What each one looks like, and what runs before a conversion reaches anybody. Read it