Brand & media kit
The assets
Logos, the palette and the full display banner set. Use them to link to us, to promote a placement, or to put us in a deck — no permission needed, as long as the rules below are respected.
Colour
Five colours. Nothing outside them.
Type
Two faces, both free.
Archivo Black
Display only
Headlines, banner titles and the wordmark itself. Always uppercase in the lockup. One weight, by design — never synthesise a bolder one.
Sora
Everything else
Interface, body copy, captions and the slogan, at weights 400 to 800. Both faces are served from our own domain, not from Google.
Logos
Transparent PNG. Right-click to save, or open in a new tab for the full size.
Partner badges
For publishers running our wall. Two wordings, each drawn for a dark or a light background.
Publishers get a copy-paste snippet for these on their placement's integration screen.
Display banners
16 IAB sizes. The name is the SLOT: a banner named 970×250 goes in a 970×250 slot whatever is inside the file — the PNGs are drawn at 2× for retina, so that one is 1940×500 pixels, and the GIFs at 1×. Each row below says which.
The lockup, the slogan and one button. Quieter, and still supported for anything already running.
Wide formats Leaderboards, billboards and mobile strips.
Rectangles The medium rectangle and the square sizes.
The rules
Short, and we do mean them.
Please do
- Leave clear space around the mark — the height of one chevron, on all sides.
- Use the one-colour mark on busy or low-contrast backgrounds.
- Keep the mark at 16 px or taller, so both chevrons stay readable.
- Use the on-light artwork on light grounds rather than recolouring it yourself.
Please don't
- Skew, rotate or distort the wordmark.
- Recolour anything outside the five colours above.
- Flip the mark. It always points up.
- Re-set the wordmark in another typeface.
- Imply a partnership or endorsement we have not agreed to in writing.
Questions, or need something that is not here? [email protected].